BOWERBIRD Interiors had the incredible opportunity to style our biggest property ever through our Styled to Keep service. With 20 modern studio suites and communal spaces set over four levels, this property in Cremorne was every stylist’s dream job – and it needed an equally dreamy vision to match.
“Slim Aarons was my main inspiration,” says Lauren Lewis, Creative Director at BOWERBIRD Interiors. “I personally love his work and wanted to create a cool, casual space using his prints.”
Slim Aarons was the ultimate chronicler of high society life – his shots of celebrities, jet-setters and socialites evoke a feeling of easy luxury ideal for a property like this. Using his iconic images as a model, we developed a moodboard accented with emerald greens weaved into calming blues, depicting a sense of sophistication and confident affluence.
“I always start with a colour palette and artwork, and then go from there,” says Lauren. “The art starts the story and then all the ideas just keep coming.”
Our property stylists chose a cocktail of our Hues and Light Design Directions. Think bright white linens to soak up natural light, oak furniture for softness and warmth, with a refreshing burst of colour in the tropical prints. We wanted to bring in the cool, calming coastal feel of beautiful Cremorne.
Styling the studio suites was exciting, but not without its challenges. Fortunately, we like a challenge! With a need to be multifunctional – somewhere you could sleep, eat, relax and live – space optimisation was absolutely critical. This meant every piece of furniture and decor had to be carefully curated and styled. We started with a blank canvas, keeping a minimalist vibe for maximum tranquillity and productivity.
“With a small space, it’s always a little challenging. But if you pick the right pieces, you can make a smaller room look and feel much larger. I chose slimline, compact furniture to both create a functional space and complement the aesthetic requirements of the Design Direction. It was particularly fun finding smart ways to creatively offer functional furniture, that is beautiful too – we think we got it down!”
The communal spaces also needed extra care and attention to detail from our stylists. As the rooms are multipurpose, we painted in broad strokes, creating a relaxed, functional area everyone can enjoy. Whether you’re working, studying, entertaining or just relaxing, you can sit back on the gorgeous sofas and be inspired by authentic Slim Aarons prints.
“With such gorgeous rooms and common areas, I think anyone renting at this property is very lucky to have such a versatile space to call their own.”
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Styled to Keep