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    25 October 2021

    The difference between interior design and property styling

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    Interior design, property styling… same, same, but different.

    These two services may sound synonymous, and for the most part, they serve the same purpose: making home functional and beautiful. But there are also some key differences you need to be aware of before hiring a stylist for your home. Here’s the breakdown.

    What is interior design vs. property styling?

    Interior design: Having mastered design principles through formal education and professional experience, interior designers are often contacted by clients who have already purchased a home or are looking for a style refresh. This service is highly personalised to the individual Homeowner, taking lifestyle, personal preference and day-to-day activities into consideration. Each stylist at BOWERBIRD Interiors is a qualified interior designer… but they are also highly experienced in property styling. 

    Property styling: Also known as home staging, property styling is the art of getting a property ready for sale. Property stylists are not designing for one client’s individual vision, but for a target audience, the prospective buyers. So we create spaces that have mass appeal to a wide range of prospective buyers, helping to sell property faster, for higher returns.

    How much does it cost?

    Both property styling and interior design packages vary greatly in price due to the personalisation level of each project. We have to factor in property size, condition and budget into the plan so it meets your specific needs. Property styling can be considered similar to a furniture loan, while interior design packages include the price of keeping the items forever. And thankfully, whether you’re selling or staying, there are flexible interest-free payment plans to help you make the investment.

    Do I get to keep the furniture?

    With property styling, the furniture typically only stays in the property for as long as it takes to sell (which usually isn’t very long, as professionally styled properties sell faster). Of course, if this is your home which isn’t going on the market, you get to keep the furniture – hence why we called our interior design service Styled To Keep

    How long does it take?

    The idea of revamping your entire home may sound like a headache, but for our experienced styling team we can finish an installation in just a matter of hours, regardless of whether it is interior design or property styling. The process varies depending on the size of the project and whether renovations are also included, but in the vast majority of cases we are in and out in less than a day! The difference with property styling is that we’ll also organise a day to remove furniture once your home sells. 

    Want to know more about interior design OR property styling? 

    If you’d like to learn more, get in touch at or 02 9531 2233, or use the contact form and our team will be in touch to organise a free consultation! Regardless of whether you choose interior design or property styling, BOWERBIRD Interiors is donating $100 to Children’s Cancer Institute for every project we book and install between 1st September to 30th November 2021 . There’s never been a better time to make a difference to your home.

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